Phase I of the national beef quality audit-2011: Quantifying willingness-to-pay, best-worst scaling, and current status of quality characteristics in different beef industry marketing sectors

J. L. Igo, D. L. VanOverbeke, D. R. Woerner, J. D. Tatum, D. L. Pendell, L. L. Vedral, G. G. Mafi, M. C. Moore, R. O. McKeith, G. D. Gray, D. B. Griffin, D. S. Hale, J. W. Savell, K. E. Belk

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