Perceptual differences among visitor groups to wineries

Tim Dodd, Véronique Bigotte

Research output: Contribution to journalArticlepeer-review

136 Scopus citations

Abstract

At present there is little information concerning the characteristics of people who visit wineries and how marketing programs should be organized to attract tourists in the most effective manner. A study of people who visit Texas wineries was conducted to examine the perceptions and behavior of segments of winery tourists. Findings indicate two distinct segments with different perceptions and wine consumption behavior.

Original languageEnglish
Pages (from-to)46-51
Number of pages6
JournalJournal of Travel Research
Volume35
Issue number3
DOIs
StatePublished - 1997

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