Perceived influence of word-of-mouth recommendation in sport-watching behavior: A gender difference perspective

Akira Asada, Yong Jae Ko

Research output: Contribution to journal › Article › peer-review

Cite this

@article{a3b0410dc0964ceeb560589d13f8726f,

title = "Perceived influence of word-of-mouth recommendation in sport-watching behavior: A gender difference perspective",

author = "Akira Asada and Ko, {Yong Jae}",

year = "2019",

month = jul,

language = "English",

pages = "135--147",

journal = "Sport Marketing Quarterly",

publisher = "FiT Publishing",

}