Outcomes of advertiser-agency relationships: The form and the role of cooperation

Dale F. Duhan, Kåre Sandvik

Research output: Contribution to journalArticle

24 Scopus citations
Original languageEnglish
JournalInternational Journal of Advertising
Volume28
Issue number5
StatePublished - 2009

Fingerprint Dive into the research topics of 'Outcomes of advertiser-agency relationships: The form and the role of cooperation'. Together they form a unique fingerprint.

  • Cite this