Outcomes of advertiser-agency relationships: The form and the role of cooperation

Research output: Contribution to journal › Article › peer-review

27 Scopus citations

Original language	English
Journal	International Journal of Advertising
Volume	28
Issue number	5
State	Published - 2009

Cite this

TY - JOUR

T1 - Outcomes of advertiser-agency relationships

T2 - The form and the role of cooperation

AU - Duhan, Dale F.

AU - Sandvik, Kåre

PY - 2009

Y1 - 2009

UR - http://www.scopus.com/inward/record.url?scp=77149132783&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:77149132783

VL - 28

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

IS - 5

ER -