The primary objective of this study is to reveal macro-level knowledge to aid the optimiza-tion, evaluation, and strategic planning of technological innovation abandonment. This research uses an exploratory data analysis (EDA) approach to extract directional and associative patterns (macro-level knowledge) to assess technological innovation abandonment optimization. Deterministic and stochastic simulations are employed to reveal the impact of three factors on abandonment optimiza-tion, namely, a technological innovation’s diffusion rate, a technological innovation’s probability of achieving a given diffusion rate, and the point of abandonment. The patterns and insights revealed through the graphical examination of the simulation provide associative and directional knowledge to assess the abandonment optimization of technological innovation. These revealed patterns and insights enable decision-makers to develop an abandonment assessment framework for optimizing, evaluating, and proactively planning abandonment at the macro level.
- Abandonment optimization
- Diffusion rate
- Technological innovation
- Technological innovation diffusion