| Original language | English |
|---|---|
| State | Published - 2017 |
Cite this
Wang, Y., Urreta, M. A., & Song, J. (2017). Online Customer Reviews and Product Sales: The Moderating Role of Signal Characteristics.
Online Customer Reviews and Product Sales: The Moderating Role of Signal Characteristics
Ying Wang, Miguel Aguirre Urreta, Jaeki Song
Research output: Contribution to conference › Paper