Original language | English |
---|---|
Pages (from-to) | 21 - 2 |
Journal | Journal of Marketing |
State | Published - 2004 |
On the Services-Centered Dominant Logic for Marketing
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 21 - 2 |
Journal | Journal of Marketing |
State | Published - 2004 |