| Original language | English |
|---|---|
| Pages (from-to) | 21 - 2 |
| Journal | Journal of Marketing |
| State | Published - 2004 |
On the Services-Centered Dominant Logic for Marketing
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 21 - 2 |
| Journal | Journal of Marketing |
| State | Published - 2004 |