Abstract
The role of religiousness as a variable in models of consumer behavior is not well-established. Research findings in this area tend to be sparse and conflicting, and measurement issues have yet to be addressed. This article reports on an empirical investigation of religiosity in a causal modeling framework. The results suggest that religiosity is a viable consumer behavior construct in that it (1) did correlate with the life-style variables selected; (2) contributed directly to the model along with sex, age, and income; and (3) was successfully operationalized through multiple measures.
Original language | English |
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Pages (from-to) | 47-56 |
Number of pages | 10 |
Journal | Journal of the Academy of Marketing Science |
Volume | 14 |
Issue number | 1 |
DOIs | |
State | Published - Mar 1986 |