On the marketing of marketing knowledge

Shelby D. Hunt, Steven Edison

Research output: Contribution to journalArticle

6 Scopus citations
Original languageEnglish
Pages (from-to)635-639
Number of pages5
JournalJournal of Marketing Management
Volume11
Issue number7
DOIs
StatePublished - Oct 1995

Fingerprint Dive into the research topics of 'On the marketing of marketing knowledge'. Together they form a unique fingerprint.

  • Cite this