On the marketing of marketing knowledge

Shelby D. Hunt, Steven Edison

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Original language	English
Pages (from-to)	635-639
Number of pages	5
Journal	Journal of Marketing Management
Volume	11
Issue number	7
DOIs	https://doi.org/10.1080/0267257X.1995.9964375
State	Published - Oct 1995

Access to Document

@article{eb6861f44ba843ecacc3d73ac5dbea8b,

title = "On the marketing of marketing knowledge",

author = "Hunt, {Shelby D.} and Steven Edison",

year = "1995",

month = oct,

doi = "10.1080/0267257X.1995.9964375",

language = "English",

volume = "11",

pages = "635--639",

journal = "Journal of Marketing Management",

issn = "0267-257X",

number = "7",

}

TY - JOUR

T1 - On the marketing of marketing knowledge

AU - Hunt, Shelby D.

AU - Edison, Steven

PY - 1995/10

Y1 - 1995/10

UR - http://www.scopus.com/inward/record.url?scp=77953454227&partnerID=8YFLogxK

U2 - 10.1080/0267257X.1995.9964375

DO - 10.1080/0267257X.1995.9964375

M3 - Article

AN - SCOPUS:77953454227

SN - 0267-257X

VL - 11

SP - 635

EP - 639

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 7

ER -