| Original language | English |
|---|---|
| Pages (from-to) | 483 - 489 |
| Journal | Marketing Theory |
| State | Published - 2011 |
On the Intersection of Marketing History and Marketing Theory
Research output: Contribution to journal › Article
Research output: Contribution to journal › Article
| Original language | English |
|---|---|
| Pages (from-to) | 483 - 489 |
| Journal | Marketing Theory |
| State | Published - 2011 |