| Original language | English |
|---|---|
| Pages (from-to) | 483-89 |
| Journal | Marketing Theory |
| State | Published - 2011 |
“On the Intersection of Marketing History and Marketing Theory"
Shelby Hunt
Research output: Contribution to journal › Article › peer-review
Shelby Hunt
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 483-89 |
| Journal | Marketing Theory |
| State | Published - 2011 |