On the Founding of the Journal of Macromarketing

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)199 - 214
JournalJournal of MacroMarketing
StatePublished - 2011

Fingerprint

Dive into the research topics of 'On the Founding of the Journal of Macromarketing'. Together they form a unique fingerprint.

Cite this