| Original language | English |
|---|---|
| Pages (from-to) | 199-214 |
| Journal | Journal of MacroMarketing |
| State | Published - 2011 |
“On the Founding of the Journal of Macromarketing”
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 199-214 |
| Journal | Journal of MacroMarketing |
| State | Published - 2011 |