On the founding of the Journal of Macromarketing

Research output: Contribution to journalArticle

4 Scopus citations

Abstract

This article chronicles the events leading to the founding of the Journal of Macromarketing, including (1) the first Macro-Marketing Seminar, which was organized by Charles C. "Chuck" Slater and held the University of Colorado at Boulder in 1976, (2) the subsequent Macro-Marketing Seminars of 1977 to 1979, (3) the formation of the Macro-Marketing Editorial Advisory Board in 1978, and (4) a meeting of the Advisory Board on August 9, 1979, at the Broker Inn in Boulder, Colorado. The article represents the author's personal account. Accordingly, it relies on personal recollections of the events and some documents that were retained in an old manila folder.

Original languageEnglish
Pages (from-to)199-214
Number of pages16
JournalJournal of Macromarketing
Volume31
Issue number2
DOIs
StatePublished - Jun 2011

Keywords

  • Charles C. Slater
  • Journal of Macromarketing
  • Macro-Marketing Seminar
  • marketing history

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