On the aesthetic production of atmospheres: The rhetorical workings of biopower at The CELL

Drawing upon Foucault's notion of biopower and Böhme's theory of atmospheres, we analyze The Counterterrorism Education Learning Lab (The CELL), a nonprofit institution in Denver, Colorado dedicated to preventing terrorism. Specifically, we argue that The CELL rhetorically induces visitors to submit to and actively participate in continuous surveillance by subjecting them to a strategic succession of atmospheres that affectively and emotively enlists their bodies in its cause. This largely material rhetoric utilizes the design aesthetics of controlled movement, simulation, interactivity, and pseudodialogue. We conclude by reflecting on the implications for rhetorical and security studies.