| Original language | English |
|---|---|
| Pages (from-to) | 69-77 |
| Journal | M.E. Sharpe |
| State | Published - 2006 |
"On Reforming Marketing:ForMarketing Systems and Brand Equity Strategy"
Shelby Hunt
Research output: Contribution to journal › Article › peer-review
Shelby Hunt
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 69-77 |
| Journal | M.E. Sharpe |
| State | Published - 2006 |