On reforming marketing: For marketing systems and brand equity strategy

Shelby D. Hunt

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

4 Scopus citations

Original language	English
Title of host publication	Does Marketing Need Reform?
Subtitle of host publication	Fresh Perspectives on the Future
Publisher	Taylor and Francis
Pages	69-77
Number of pages	9
ISBN (Electronic)	9781315705118
ISBN (Print)	9780765616999
State	Published - Jan 28 2015

Cite this

@inbook{22c8de900fd9402591c07d4ff94cb4f6,

title = "On reforming marketing: For marketing systems and brand equity strategy",

author = "Hunt, {Shelby D.}",

year = "2015",

month = jan,

day = "28",

language = "English",

isbn = "9780765616999",

pages = "69--77",

booktitle = "Does Marketing Need Reform?",

publisher = "Taylor and Francis",

}