On reforming marketing: For marketing systems and brand equity strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

3 Scopus citations

Original language	English
Title of host publication	Does Marketing Need Reform?
Subtitle of host publication	Fresh Perspectives on the Future
Publisher	Taylor and Francis
Pages	69-77
Number of pages	9
ISBN (Electronic)	9781315705118
ISBN (Print)	9780765616999
State	Published - Jan 28 2015

Access to Document

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title = "On reforming marketing: For marketing systems and brand equity strategy",

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