On reforming marketing: For marketing systems and brand equity strategy

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

4 Scopus citations
Original languageEnglish
Title of host publicationDoes Marketing Need Reform?
Subtitle of host publicationFresh Perspectives on the Future
PublisherTaylor and Francis
Pages69-77
Number of pages9
ISBN (Electronic)9781315705118
ISBN (Print)9780765616999
StatePublished - Jan 28 2015

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