Original language | English |
---|---|
Title of host publication | Does Marketing Need Reform? |
Subtitle of host publication | Fresh Perspectives on the Future |
Publisher | Taylor and Francis |
Pages | 69-77 |
Number of pages | 9 |
ISBN (Electronic) | 9781315705118 |
ISBN (Print) | 9780765616999 |
State | Published - Jan 28 2015 |
On reforming marketing: For marketing systems and brand equity strategy
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
3
Scopus
citations