On Programmatic and Programmatically, Non-programmatic Research Streams: Musings on Rajan Varadarajan's Interesting Journey

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationOn Programmatic and Programmatically, Non-programmatic Research Streams: Musings on Rajan Varadarajan's Interesting Journey
PublisherSage Publications, Ltd.
Volume5 of Legends in Strategic Marketing: Rajan Varadarajan
StatePublished - 2018

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