Original language | English |
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Title of host publication | On Programmatic and Programmatically, Non-programmatic Research Streams: Musings on Rajan Varadarajan's Interesting Journey |
Publisher | Sage Publications, Ltd. |
Volume | 5 of Legends in Strategic Marketing: Rajan Varadarajan |
State | Published - 2018 |
On Programmatic and Programmatically, Non-programmatic Research Streams: Musings on Rajan Varadarajan's Interesting Journey
Shelby Hunt
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review