Casting off Northern Irelands atrocious image and reputation has been a priority for policy makers in the region. Once better known for violent sectarian conflict and a reliance on a substantial subvention from the British exchequer, there is today a determined attempt to present Northern Ireland in a more affirmative light by rebranding it as politically stable, open for business and competitive in the global free market. All films, as Mike Wayne points out, are political, but films are not political in the same way. The concept of home is then an attractive proposition in films like Divorcing Jack and The Boxer since it can be assumed to escape sectarian designation. Phil Ramsey highlights how Harcourt Developments, the company behind the redevelopment of Belfasts Titanic Quarter, the site of new film studios, proclaimed glibly: Belfast is unique among Western European cities in more than half of its city centre yet to be redeveloped, creating a pleasingly blank canvas for regeneration.