NeuroIS: Challenges and solutions

Angelika Dimoka, Izak Benbasat, Kai Lim, Detmar Straub, Eric Walden

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

8 Scopus citations


Consistent with the ICIS conference theme "Gateway to the Future," this panel will debate the advantages of pursuing NeuroIS - an emerging area in the IS discipline that offers a new lens into IS phenomena by looking into the brain's functionality - relative to the challenges inherent in adopting a new set of neuroscience theories and tools. The panelists will debate whether the difficulties involved in conducting NeuroIS studies outweigh their benefits, and whether it is possible to overcome these challenges. Izak Benbasat will outline the process of conducting NeuroIS studies, including identifying interesting IS research problems, designing experiments, and presenting results. Kai Lim and Eric Walden will focus on the challenges of NeuroIS studies, while Angelika Dimoka will seek to counteract these challenges with a set of solutions. From an editor's perspective, Detmar Straub will discuss the challenges in editing and reviewing manuscripts that rely on novel (neuroscience) theories and (neurophysiological) tools, offering guidelines for authors for publishing in this new area. The panel seeks to have a broad appeal to IS researchers who may be interested in NeuroIS but may be impeded by its challenges. The panel's ultimate goal is to assess if these challenges could be overcome and give IS researchers a set of actionable solutions to conduct high-quality studies.

Original languageEnglish
Title of host publicationICIS 2010 Proceedings - Thirty First International Conference on Information Systems
StatePublished - 2010
Event31st International Conference on Information Systems, ICIS 2010 - Saint Louis, MO, United States
Duration: Dec 12 2010Dec 15 2010

Publication series

NameICIS 2010 Proceedings - Thirty First International Conference on Information Systems


Conference31st International Conference on Information Systems, ICIS 2010
Country/TerritoryUnited States
CitySaint Louis, MO


  • Brain imaging tools
  • Functional neuroimaging
  • NeuroIS
  • Neuroscience


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