Neural correlates of sensory enabling presentation: A fMRI study of zooming and rotation video effects on online apparel shopping

Tun Jai, Michael O'Boyle, Dan Fang

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	342-350
Journal	Journal of Consumer Behaviour
DOIs	https://doi.org/10.1002/cb.1476
State	Published - Apr 2014

Access to Document

@article{ffc14abeceeb456ba44929634707105a,

title = "Neural correlates of sensory enabling presentation: A fMRI study of zooming and rotation video effects on online apparel shopping",

author = "Tun Jai and Michael O'Boyle and Dan Fang",

year = "2014",

month = apr,

doi = "10.1002/cb.1476",

language = "English",

pages = "342--350",

journal = "Journal of Consumer Behaviour",

}