Moving single-brand retail shoppers from in-store to on-line: Is brand experience still imporant?

Robert Jones, R.C. Runyan, Y-K Kim

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)17-30
JournalJournal of Shopper Research, Formerly, Journal of Marketing at Retail
StatePublished - 2012

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