| Original language | English |
|---|---|
| Pages (from-to) | 17-30 |
| Journal | Journal of Shopper Research, Formerly, Journal of Marketing at Retail |
| State | Published - 2012 |
Moving single-brand retail shoppers from in-store to on-line: Is brand experience still imporant?
Robert Jones, R.C. Runyan, Y-K Kim
Research output: Contribution to journal › Article › peer-review