Moving single-brand retail shoppers from in-store to on-line: Is brand experience still important?

Research output: Other contribution › peer-review

Original language	English
Publisher	Point of Purchase Advertising International Global Shop
State	Published - Feb 28 2012

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@misc{8f8d0dcdded24ef7975001b46b590680,

title = "Moving single-brand retail shoppers from in-store to on-line: Is brand experience still important?",

author = "Robert Jones and R.C. Runyan",

year = "2012",

month = feb,

day = "28",

language = "English",

publisher = "Point of Purchase Advertising International Global Shop",

type = "Other",

}