Modeling the Effects of Army Advertising

Roy Howell, James Wilcox, Robert Wilkes

Research output: Book/ReportBook

Original languageEnglish
PublisherU.S. Army Research Institute for the Behavioral and Social Sciences
StatePublished - 1988

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    Howell, R., Wilcox, J., & Wilkes, R. (1988). Modeling the Effects of Army Advertising. U.S. Army Research Institute for the Behavioral and Social Sciences.