TY - GEN
T1 - Modeling Follow-Unfollow Mechanism in Social Networks with Evolutionary Game
AU - Chen, Jundong
AU - Hossain, Md Shafaeat
AU - Serwadda, Abdul
AU - Han, Fei
N1 - Publisher Copyright:
© 2021 IEEE.
PY - 2021
Y1 - 2021
N2 - In online social networks (OSN), followers count is a sign of the social influence of an account. Some users expect to increase the followers count by following more accounts. However, in reality more followings do not generate more followers. In this paper, we propose a two player follow-unfollow game model and then introduce a factor for promoting cooperation. Based on the two player follow-unfollow game, we create an evolutionary follow-unfollow game with more players to simulate a miniature social network. We design an algorithm and conduct the simulation. From the simulation, we find that our algorithm for the evolutionary follow-unfollow game is able to converge and produce a stable network. Results obtained with different values of the cooperation promotion factor show that the promotion factor increases the total connections in the network especially through increasing the number of the follow follow connections.
AB - In online social networks (OSN), followers count is a sign of the social influence of an account. Some users expect to increase the followers count by following more accounts. However, in reality more followings do not generate more followers. In this paper, we propose a two player follow-unfollow game model and then introduce a factor for promoting cooperation. Based on the two player follow-unfollow game, we create an evolutionary follow-unfollow game with more players to simulate a miniature social network. We design an algorithm and conduct the simulation. From the simulation, we find that our algorithm for the evolutionary follow-unfollow game is able to converge and produce a stable network. Results obtained with different values of the cooperation promotion factor show that the promotion factor increases the total connections in the network especially through increasing the number of the follow follow connections.
KW - evolutionary game
KW - follow unfollow mechanism
KW - social network
UR - http://www.scopus.com/inward/record.url?scp=85127725525&partnerID=8YFLogxK
U2 - 10.1109/ICA54137.2021.00013
DO - 10.1109/ICA54137.2021.00013
M3 - Conference contribution
AN - SCOPUS:85127725525
T3 - Proceedings - 2021 IEEE International Conference on Agents, ICA 2021
SP - 37
EP - 40
BT - Proceedings - 2021 IEEE International Conference on Agents, ICA 2021
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2021 IEEE International Conference on Agents, ICA 2021
Y2 - 13 December 2021 through 15 December 2021
ER -