Modeling environmental antecedents of online word-of-mouth on team social media: A perspective of information value

Jerred J. Wang, Nathan Pifer, Glaucio Scremin, James J. Zhang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)79-93
JournalSport Marketing Quarterly
StatePublished - Jun 2020

Fingerprint Dive into the research topics of 'Modeling environmental antecedents of online word-of-mouth on team social media: A perspective of information value'. Together they form a unique fingerprint.

Cite this