Abstract
The purpose of this study is to examine customer intentions to download mobile
applications in the hospitality industry. Even though major hospitality companies offer the mobile
applications, many customers have not utilized them. The results showed what encouraged customers
to download mobile applications in the hospitality industry.
Original language | English |
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Pages (from-to) | 81-92 |
Journal | Journal of Hospitality and Tourism Technology |
DOIs | |
State | Published - Mar 20 2013 |