Mobile applications in the hospitality industry

Jun Mo Kwon, Jung-In Bae, Shane Blum

Research output: Contribution to journalArticlepeer-review

Abstract

The purpose of this study is to examine customer intentions to download mobile applications in the hospitality industry. Even though major hospitality companies offer the mobile applications, many customers have not utilized them. The results showed what encouraged customers to download mobile applications in the hospitality industry.
Original languageEnglish
Pages (from-to)81-92
JournalJournal of Hospitality and Tourism Technology
DOIs
StatePublished - Mar 20 2013

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