Mightier than the sword: How activists use rhetoric to facilitate perception change in industries

Theodore Waldron, Chad Navis, Gideon Markman

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMightier than the sword: How activists use rhetoric to facilitate perception change in industries
StatePublished - 2019

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    Waldron, T., Navis, C., & Markman, G. (2019). Mightier than the sword: How activists use rhetoric to facilitate perception change in industries. In Mightier than the sword: How activists use rhetoric to facilitate perception change in industries