Media relations and the Internet: How Fortune 500 company websites assist journalists in news gathering

Research output: Contribution to journalArticlepeer-review

Abstract

A content analysis of all 2001 Fortune 500 company Websites was conducted to determine how corporations are using the Web to meet the informational needs of journalists. Analyses revealed that the majority of Websites do not have dedicated pressrooms where media content is centralized. In pressrooms, news releases, executive biographies and executive photographs are the most commonly included materials. Statistical analyses suggest that higher-ranking companies more often provide pressrooms and materials in pressrooms than lower-ranking companies.
Original languageEnglish
Pages (from-to)29-41
JournalPublic Relations Review
StatePublished - 2003

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