A content analysis of all 2001 Fortune 500 company Websites was conducted to determine how corporations are using the Web to meet the informational needs of journalists. Analyses revealed that the majority of Websites do not have dedicated pressrooms where media content is centralized. In pressrooms, news releases, executive biographies and executive photographs are the most commonly included materials. Statistical analyses suggest that higher-ranking companies more often provide pressrooms and materials in pressrooms than lower-ranking companies.
|Journal||Public Relations Review|
|State||Published - 2003|