Media relations and the internet: How Fortune 500 company web sites assist journalists in news gathering

Research output: Contribution to journalArticle

84 Scopus citations

Abstract

A content analysis of all 2001 Fortune 500 Company Web sites was conducted to determine how corporations are using the Web to meet the informational needs of journalists. Analyses revealed that the majority of Web sites do not have dedicated press rooms where media content is centralized. In press rooms, news releases, executive biographies and executive photographs are the most commonly included materials. Statistical analyses suggest that higher-ranking companies more often provide press rooms and materials in press rooms than lower-ranking companies.

Original languageEnglish
Pages (from-to)29-41
Number of pages13
JournalPublic Relations Review
Volume29
Issue number1
DOIs
StatePublished - Mar 2003

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