TY - JOUR
T1 - Media multitasking during political news consumption
T2 - A relationship with factual and subjective political knowledge
AU - Ran, Weina
AU - Yamamoto, Masahiro
AU - Xu, Shan
N1 - Funding Information:
This study was supported by a grant from the College of Business Administration at the University of Wisconsin-La Crosse .
Publisher Copyright:
© 2015 Elsevier Ltd. All rights reserved.
PY - 2016/3
Y1 - 2016/3
N2 - Growth of digital, social, and mobile media has enabled engagement with multiple media activities during news consumption in a more efficient and synchronous fashion than before. This study investigates whether media multitasking activities while consuming political news affects individuals' levels of subjective and factual political knowledge. Results from a Web survey of online panel members show that on the whole, pairwise and bundled forms of media multitasking are negatively related to factual political knowledge. Also, those who engage in media multitasking are more likely to report that they are politically knowledgeable but they do not know about politics as much as they think they do. Implications are discussed for media multitasking and an informed citizenry.
AB - Growth of digital, social, and mobile media has enabled engagement with multiple media activities during news consumption in a more efficient and synchronous fashion than before. This study investigates whether media multitasking activities while consuming political news affects individuals' levels of subjective and factual political knowledge. Results from a Web survey of online panel members show that on the whole, pairwise and bundled forms of media multitasking are negatively related to factual political knowledge. Also, those who engage in media multitasking are more likely to report that they are politically knowledgeable but they do not know about politics as much as they think they do. Implications are discussed for media multitasking and an informed citizenry.
KW - Factual political knowledge
KW - Media multitasking
KW - Subjective political knowledge
UR - http://www.scopus.com/inward/record.url?scp=84950248395&partnerID=8YFLogxK
U2 - 10.1016/j.chb.2015.12.015
DO - 10.1016/j.chb.2015.12.015
M3 - Article
AN - SCOPUS:84950248395
SN - 0747-5632
VL - 56
SP - 352
EP - 359
JO - Computers in Human Behavior
JF - Computers in Human Behavior
ER -