TY - JOUR
T1 - Media credibility reconsidered
T2 - Synergy effects between on-air and online news
AU - Bucy, Erik P.
PY - 2003
Y1 - 2003
N2 - This experimental investigation of media credibility examined the combined, or synergistic, effects of on-air and online network news exposure, placing student and adult news consumers in broadcast news, online news, and telewebbing conditions. Results indicate that perceptions of network news credibility are affected by channel used. Perceptions of credibility were enhanced when the channel used was consistent with the news source being evaluated, suggesting a channel congruence effect. In addition, evidence is offered for the existence of a synergy effect between on-air and online news.
AB - This experimental investigation of media credibility examined the combined, or synergistic, effects of on-air and online network news exposure, placing student and adult news consumers in broadcast news, online news, and telewebbing conditions. Results indicate that perceptions of network news credibility are affected by channel used. Perceptions of credibility were enhanced when the channel used was consistent with the news source being evaluated, suggesting a channel congruence effect. In addition, evidence is offered for the existence of a synergy effect between on-air and online news.
UR - http://www.scopus.com/inward/record.url?scp=0242490491&partnerID=8YFLogxK
U2 - 10.1177/107769900308000202
DO - 10.1177/107769900308000202
M3 - Article
AN - SCOPUS:0242490491
SN - 1077-6990
VL - 80
SP - 247
EP - 264
JO - Journalism and Mass Communication Quarterly
JF - Journalism and Mass Communication Quarterly
IS - 2
ER -