Measuring user experiences with e-sourcing platforms: the development of the e-sourcing experience index

Xintong Li, Li Zhao, Stacy H. Lee

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose: Grounded in two primary theories such as (1) the triangular alignment model and (2) the technology–organization–environment framework, this paper aims to develop appropriate scales to measure the e-sourcing experience index (EEI). Design/methodology/approach: The sample includes a total of 630 e-sourcing platform users in the US and India who have already utilized e-commerce platforms. Item response theory and factor analysis were used for the psychometric analysis. Measurement invariance was established between the Indian and US participants, indicating similar conceptualization of the items across the two cultures. Findings: The study's results demonstrated that users have a better experience when online sourcing platforms provide adequate resources for making sourcing decisions, finding potential buyers and managing sourcing activities more efficiently. From the perspective of e-sourcing platforms, suppliers' performance and users' experiences can be improved when businesses address the concerns indicated in the five factors. Research limitations/implications: The study's objective was to develop the EEI in order to assess suppliers' experiences with e-sourcing platforms. Due to the diffusion of innovation theory (DOI), different stages of adaptation may cause varied experiences and relationships with buyers. Originality/value: From a theoretical perspective, this study is one of the few to combine triangular alignment model (TAM) and technology–organization–environment (TOE) theories and to develop a reliable and valid scale (EEI) for user experiences with online sourcing platforms. Based on the previous scales, the EEI was found to be well in line with the established theories on traditional apparel sourcing, and, at the same time, considered the particulars of e-sourcing practices.

Original languageEnglish
Pages (from-to)430-447
Number of pages18
JournalJournal of Fashion Marketing and Management
Volume25
Issue number3
DOIs
StatePublished - 2020

Keywords

  • E-sourcing platform
  • Item response theory
  • The technology–organization–environment framework
  • Triangular alignment model

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