| Original language | English |
|---|---|
| Pages (from-to) | 95-111 |
| Journal | Journal of Marketing Management |
| State | Published - 2007 |
Marketing of Professional Project Services: An Exploratory Study of the Role of Operant Resources in the Context of Architectural Firms
Robert McDonald, Sreedhar Madhavaram
Research output: Contribution to journal › Article › peer-review