Original language | English |
---|---|
Pages (from-to) | 301-311 |
Number of pages | 11 |
Journal | Journal of the Academy of Marketing Science |
Volume | 20 |
Issue number | 4 |
DOIs | |
State | Published - Sep 1992 |
Marketing is...
Shelby D. Hunt
Research output: Contribution to journal › Article › peer-review
42
Scopus
citations