Marketing Education and Marketing Success: Are they Related?

Shelby D. Hunt, Lawrence B. Chonko, R. Van Wood

Research output: Contribution to journalArticle

25 Scopus citations

Abstract

This article reports the results of a study which investigated the relationship between long-term career success in marketing and possession of a marketing and/or MBA education. Data gathered from a sample of over 1,000 marketing practitioners led the authors to conclude that for the long-run career success of marketing students, the performance of marketing educators may be highly suspect.

Original languageEnglish
Pages (from-to)2-13
Number of pages12
JournalJournal of Marketing Education
Volume8
Issue number2
DOIs
StatePublished - Aug 1986

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