Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms

Babu John Mariadoss, Patriya Silpakit Tansuhaj, Nacef Mouri

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1305-1318
JournalIndustrial Marketing Management
StatePublished - 2011

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