@inbook{5771d782a3fd497fb745b976562f6734,
title = "Marketing Benchmarking, Triangulated Isomorphism, and Firm Strategy",
abstract = "The research outlines forces that threaten a firm{\textquoteright}s ability to retain competences that lead to comparative advantage. We argue that resource specialization within competence creation can create resource lock-in which can make the firm vulnerable to interfirm casual ambiguity, intra-firm casual ambiguity, and reward system misalignment. Together, the three elements can result in a triangulated isomorphism which can decrease competence retention. Also, we posit that retention of competences in the presence of triangulated isomorphism results in a new product development focus on incremental (rather than radical) innovations. Discussion and conclusion ensue.",
keywords = "Benchmarketing, Causal ambiguity, Competence, Isomorphism, Lock-in, Marketing strategy, Path dependent, Resource specialization, Reward systems, Transaction costs",
author = "Hansen, {Jared M.} and McDonald, {Robert E.} and Mitchell, {Ronald K.}",
note = "Publisher Copyright: {\textcopyright} 2017, Academy of Marketing Science.",
year = "2017",
doi = "10.1007/978-3-319-45596-9_101",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "533--543",
booktitle = "Developments in Marketing Science",
}