Mapping Market Mobility: Psychographic Profiles and Media Exposure

William R Darden, Warren French, Roy Howell

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)51-74
JournalJournal of Business Research
StatePublished - 1979

Fingerprint Dive into the research topics of 'Mapping Market Mobility: Psychographic Profiles and Media Exposure'. Together they form a unique fingerprint.

  • Cite this