Making a case for McDonalds: A qualitative case study examining the McDonalds “Our Food Your Questions” campaign.

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	17-34
Journal	Journal of Applied Communications
State	Published - 2016

Cite this

@article{95545abdbf2d48a1933aaa7679cd427c,

title = "Making a case for McDonalds: A qualitative case study examining the McDonalds “Our Food Your Questions” campaign.",

author = "Laura Fischer and Courtney Gibson and Erica Irlbeck",

year = "2016",

language = "English",

pages = "17--34",

journal = "Journal of Applied Communications",

publisher = "New Prairie Press",

}