Making a case for McDonald's: A qualitative case study examining the McDonald's "Our Food Your Questions" campaign

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	17-32
Journal	Journal of Applied Communications
State	Published - 2016

Cite this

@article{19a8c6d8d7ff45f381d053856b249982,

title = "Making a case for McDonald's: A qualitative case study examining the McDonald's {"}Our Food Your Questions{"} campaign",

author = "Laura Gorham and Courtney Gibson and Erica Irlbeck",

year = "2016",

language = "English",

pages = "17--32",

journal = "Journal of Applied Communications",

publisher = "New Prairie Press",

}