Abstract
Editor's Note: Shelby Hunt's comments to follow are adapted from his 1977 Macromar keting Seminar discussion of his award winning paper, “The Nature and Scope of Marketing” which appeared in the Journal of Marketing, July 1976.
| Original language | English |
|---|---|
| Pages (from-to) | 7-8 |
| Number of pages | 2 |
| Journal | Journal of Macromarketing |
| Volume | 1 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 1981 |