Macromarketing as a Multidimensional Concept

Shelby D. Hunt

Research output: Contribution to journalArticlepeer-review

98 Scopus citations


Editor's Note: Shelby Hunt's comments to follow are adapted from his 1977 Macromar keting Seminar discussion of his award winning paper, “The Nature and Scope of Marketing” which appeared in the Journal of Marketing, July 1976.

Original languageEnglish
Pages (from-to)7-8
Number of pages2
JournalJournal of Macromarketing
Issue number1
StatePublished - Mar 1981


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