Macromarketing as a Multidimensional Concept

Research output: Contribution to journalArticle

80 Scopus citations

Abstract

Editor's Note: Shelby Hunt's comments to follow are adapted from his 1977 Macromar keting Seminar discussion of his award winning paper, “The Nature and Scope of Marketing” which appeared in the Journal of Marketing, July 1976.

Original languageEnglish
Pages (from-to)7-8
Number of pages2
JournalJournal of Macromarketing
Volume1
Issue number1
DOIs
StatePublished - Mar 1981

Fingerprint Dive into the research topics of 'Macromarketing as a Multidimensional Concept'. Together they form a unique fingerprint.

  • Cite this