Luxury Fashion Brands vs. Mass Fashion Brands: Data Mining Analysis of Social Media Responses toward Corporate Sustainability

Stacy Lee, Y Zhou, Kwan Lo, Jung Ha-Brookshire

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationLuxury Fashion Brands vs. Mass Fashion Brands: Data Mining Analysis of Social Media Responses toward Corporate Sustainability
StatePublished - Jun 2018

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    Lee, S., Zhou, Y., Lo, K., & Ha-Brookshire, J. (2018). Luxury Fashion Brands vs. Mass Fashion Brands: Data Mining Analysis of Social Media Responses toward Corporate Sustainability. In Luxury Fashion Brands vs. Mass Fashion Brands: Data Mining Analysis of Social Media Responses toward Corporate Sustainability