TY - JOUR
T1 - "Listening to Maybach in My Maybach"
T2 - Evolution of Product Mention in Music Across the Millennium's First Decade
AU - Baksh-Mohammed, Sufyan
AU - Callison, Coy
PY - 2014/1
Y1 - 2014/1
N2 - A content analysis of 2004 and 2010 song lyrics from popular music genres was conducted to identify the extent of product mention in music as well as the nature of the mentions. Overall, product mention in music increased from 2004 to 2010. Likewise, incidence of product mention was most prevalent in rap across both time periods. Additionally, vehicles and fashion top the references with luxury brands dominating rap. Country mentions consistently centered around nonluxury brands.
AB - A content analysis of 2004 and 2010 song lyrics from popular music genres was conducted to identify the extent of product mention in music as well as the nature of the mentions. Overall, product mention in music increased from 2004 to 2010. Likewise, incidence of product mention was most prevalent in rap across both time periods. Additionally, vehicles and fashion top the references with luxury brands dominating rap. Country mentions consistently centered around nonluxury brands.
KW - brand mention
KW - hip-hop
KW - music marketing
KW - product placement
KW - rap
UR - http://www.scopus.com/inward/record.url?scp=84893676994&partnerID=8YFLogxK
U2 - 10.1080/10496491.2013.829162
DO - 10.1080/10496491.2013.829162
M3 - Article
AN - SCOPUS:84893676994
SN - 1049-6491
VL - 20
SP - 20
EP - 35
JO - Journal of Promotion Management
JF - Journal of Promotion Management
IS - 1
ER -