"Listening to Maybach in My Maybach": Evolution of Product Mention in Music Across the Millennium's First Decade

Sufyan Baksh-Mohammed, Coy Callison

Research output: Contribution to journalArticle

7 Scopus citations

Abstract

A content analysis of 2004 and 2010 song lyrics from popular music genres was conducted to identify the extent of product mention in music as well as the nature of the mentions. Overall, product mention in music increased from 2004 to 2010. Likewise, incidence of product mention was most prevalent in rap across both time periods. Additionally, vehicles and fashion top the references with luxury brands dominating rap. Country mentions consistently centered around nonluxury brands.

Original languageEnglish
Pages (from-to)20-35
Number of pages16
JournalJournal of Promotion Management
Volume20
Issue number1
DOIs
StatePublished - Jan 2014

Keywords

  • brand mention
  • hip-hop
  • music marketing
  • product placement
  • rap

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