Linkage of virtual activities with real money spending in online games

Youngsoo Kim, Gunwoong Lee

Research output: Contribution to conferencePaperpeer-review

Abstract

Online games are one of the fastest growing segments of virtual community platforms with many people gathering together. Several distinct characteristics of online games make them a theoretically interesting research context to examine. First, the dual-currency system of virtual and real money embedded in online games enables developers to implement freemium model. Second, online games allow players to collaborate with others to achieve online game missions. Third, the missions given to players within a game make them utilize various strategies. Along with these three key characteristics of online games, our research aims at understanding the dynamic associations between game players’ virtual activities and real money spending. The findings of this research will contribute to the extant literature on virtual economies and bear salient managerial insights for numerous businesses utilizing virtual resources.

Original languageEnglish
StatePublished - Jan 1 2019
Event25th Americas Conference on Information Systems, AMCIS 2019 - Cancun, Mexico
Duration: Aug 15 2019Aug 17 2019

Conference

Conference25th Americas Conference on Information Systems, AMCIS 2019
CountryMexico
CityCancun
Period08/15/1908/17/19

Keywords

  • Avatar
  • Online game
  • Real money spending
  • Virtual collaboration
  • Virtual community

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