For a successful service-learning project, stimulating student teams is important. Different fields of interest and knowledge levels are challenges for instructors in designing a project that will achieve the desired goals. The objective of this study is to identify the factors that will stimulate interest for a team of students. Based on a literature review, all attributes that stimulate interest are identified. A survey that consists of these factors was administered to service-learning instructors. Instructors completed the survey based on their experience in teaching service-learning courses. This paper discusses the results from the survey and recommendations are made based on the results. Several avenues for future studies are discussed as well. Copyright, American Society for Engineering Management, 2011.