Legends in Marketing: A Review of Shelby D. Hunt's Volumes

Shelby Hunt, Shannon B Rinaldo

Research output: Contribution to journal › Article

Original languageEnglish
Pages (from-to)43 - 86
JournalReview of Marketing Research: Special issue Marketing Legends
StatePublished - 2011

Fingerprint Dive into the research topics of 'Legends in Marketing: A Review of Shelby D. Hunt's Volumes'. Together they form a unique fingerprint.

Cite this