Legends in marketing: A review of Shelby D. Hunt's volumes

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The Legends in Marketing series presents compilations of the seminal works of marketing scholars who have made significant contributions to the discipline of marketing. This review discusses the structure and contents of the volumes that comprise Legends in Marketing: Shelby D. Hunt (Sage, forthcoming).

Original languageEnglish
Title of host publicationReview of Marketing Research
Subtitle of host publicationSpecial Issue - Marketing Legends
EditorsNaresh Malhotra
Pages43-85
Number of pages43
DOIs
StatePublished - 2011

Publication series

NameReview of Marketing Research
Volume8
ISSN (Print)1548-6435
ISSN (Electronic)1944-7035

Fingerprint Dive into the research topics of 'Legends in marketing: A review of Shelby D. Hunt's volumes'. Together they form a unique fingerprint.

Cite this