The Legends in Marketing series presents compilations of the seminal works of marketing scholars who have made significant contributions to the discipline of marketing. This review discusses the structure and contents of the volumes that comprise Legends in Marketing: Shelby D. Hunt (Sage, forthcoming).
|Title of host publication||Review of Marketing Research|
|Subtitle of host publication||Special Issue - Marketing Legends|
|Number of pages||43|
|State||Published - 2011|
|Name||Review of Marketing Research|