@inbook{12970099e901413ba5704a7c47a4ed36,
title = "Legends in marketing: A review of Shelby D. Hunt's volumes",
abstract = "The Legends in Marketing series presents compilations of the seminal works of marketing scholars who have made significant contributions to the discipline of marketing. This review discusses the structure and contents of the volumes that comprise Legends in Marketing: Shelby D. Hunt (Sage, forthcoming).",
author = "Hunt, {Shelby D.} and Rinaldo, {Shannon B.}",
year = "2011",
doi = "10.1108/S1548-6435(2011)0000008006",
language = "English",
isbn = "9780857248978",
series = "Review of Marketing Research",
pages = "43--85",
editor = "Naresh Malhotra",
booktitle = "Review of Marketing Research",
}