Abstract
This article examines two major legal problem areas in franchising: deceptive practices in the selling of a franchise and unfair practices in the operation of a franchise system. Legal remedies for these deceptive and unfair practices are examined based on findings from an empirical study among state attorneys general.
Original language | English |
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Pages (from-to) | 23-34 |
Number of pages | 12 |
Journal | Journal of Macromarketing |
Volume | 1 |
Issue number | 1 |
DOIs | |
State | Published - Mar 1981 |