Legal Remedies for Deceptive and Unfair Practices in Franchising

John R. Nevin, Shelby D. Hunt

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


This article examines two major legal problem areas in franchising: deceptive practices in the selling of a franchise and unfair practices in the operation of a franchise system. Legal remedies for these deceptive and unfair practices are examined based on findings from an empirical study among state attorneys general.

Original languageEnglish
Pages (from-to)23-34
Number of pages12
JournalJournal of Macromarketing
Issue number1
StatePublished - Mar 1981


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