Just warming up: Logan morrison, twitter, athlete identity, and building the brand

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations
Original languageEnglish
Title of host publicationSports and Identity
Subtitle of host publicationNew Agendas in Communication
PublisherTaylor and Francis
Pages208-222
Number of pages15
ISBN (Print)9781315852331
DOIs
StatePublished - Jan 1 2013

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Sanderson, J. (2013). Just warming up: Logan morrison, twitter, athlete identity, and building the brand. In Sports and Identity: New Agendas in Communication (pp. 208-222). Taylor and Francis. https://doi.org/10.4324/9781315852331